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The branding seeks to connect opposing but complementary worlds—the choice to get tattooed leads to two extremes of feelings, pain and pleasure. Complementary colors and a simple typography layout are incorporated into the design along with stains and grunge textures from the tattoo's visual world.

- Branding
- Photoshoot

Pain & Pleasure

I Bought What Hurts


For my final project at HIT, I installed projected animation videos on fabrics accompanied by texts that reveal my childhood memories of pain and emotional deprivations that manifest today in emotional buying.

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