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MarkMe

Mark Me is a young start-up that sells stickers for locating lost objects. In a busy environment full of valuable things, forgetting something behind is easy. Mark Me offers to put stickers with a barcode for quick finding. After scanning the sticker, you can reach an anonymous chat that connects the finder with the loser. 
Dekel Chen approached me with his idea to create animated videos that tell the product's story. Since it is a physical product, I understood that filmed videos were the right format.


- Creative
- Editing

MarkMe

I Bought What Hurts

 

For my final project at HIT, I installed projected animation videos on fabrics accompanied by texts that reveal my childhood memories of pain and emotional deprivations that manifest today in emotional buying.

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